Para la Gente

Antigua, Guatemala

Photography, Logo, Menu Design, Promotional Material, Story Development

Para La Gente is a cultural arts cafe and bar in Antigua, with the goal of providing a physical space for the manifestation of the creative spirit that welcomes people from all places and cultures. Inspired by the coffee houses and shops of San Francisco and Melbourne, it offered excellent quality Guatemalan coffee and impressive cuisine. Events such as live music, poetry & jazz, independent cinema, open-mic nights and artistic exhibitions were weekly occurrences and created an atmosphere with unexpected but exciting offerings and deep community connections.
Tierra Perma was responsible for the ongoing visual representation of the brand, with logo and menu design as well as photography and marketing materials for events and shows.
Para La Gente holds a special place in our hearts as it is where we fell in love.